Outstanding Yard May 2016

Keep Whitehouse Beautiful is pleased to present the May 2016 Outstanding Yard Award to Mary Deck who lives at 208 Parkdale in Whitehouse. Mary has designed a wonderful landscape that complements her home and adds lots of seasonal color. Mary received a $25.00 gift card from Senter’s Nursery who sponsors this event with KWB.

Keep Whitehouse Beautiful's photo.
Keep Whitehouse Beautiful's photo.

History of “Don’t Mess with Texas”

Don’t Mess with Texas

No doubt you’ve seen, heard, and probably even said these words —  but you may be surprised at how our state’s unofficial motto came to be.

As Texans, when we have a problem our pioneering spirit leads us to take matters into our own hands and fix it.  So that’s exactly what our State Department of Highways and Public Transportation (now the Texas Department of Transportation, or TXDOT) did about three decades ago when they recognized a growing problem: litter along our state’s highways.  And they found a solution in the “Don’t Mess with Texas” campaign.

In the 1980s, the majestic sprawling landscapes for which our state is known were becoming cluttered with fast food wrappers, ice cream cups, and almost anything else you can imagine.  

Traditional marketing campaigns that connected littering with guilt and shame weren’t working on the ‘typical litterer’ of the time, identified by the agency as an 18-35 year old male.  By 1985, Texas was spending more than $20 million on highway cleanup, and it was estimated that number would increase by as much as 15 percent each year in the future.

Texas had a problem, and so the search for a solution began.

When Austin advertising mogul Tim McClure pitched the “Don’t Mess with Texas” campaign to the State Department of Highways and Public Transportation, the older participants in the room expressed their doubts.  This only encouraged Tim – they weren’t his target audience.  He continued to push his idea, and they eventually gave him a chance.

The slogan first debuted across the state with a few slow-to-sell bumper stickers in 1985, but a television ad with the slogan featuring Stevie Ray Vaughan during the 1986 Cotton Bowl took the state by storm.  The Dept. of Highways and Public Transportation distributed trash cans bearing the catchy slogan across the state’s highway grid, and soon bumper sticker sales caught on.

It wasn’t long before the slogan went viral and celebrities were asking to be a part of the anti-litter campaign.  Willie Nelson, George Foreman, and Chuck Norris are just three of the iconic Texans who have lent their fame to our state’s cleanup efforts.                                                          

Thirty years later, TXDOT now hosts an annual “Don’t Mess with Texas” highway clean-up day in April to commemorate the anniversary of the campaign.  Boy Scouts can earn a special badge for participating, and students can earn college scholarships for leadership efforts to clean our highways.

And not only has Tim McClure’s slogan become an iconic Texas saying, his creative solution has been wildly successful.  In the campaign’s first six years, the state recorded a 72 percent reduction in highway litter. According to TXDOT, while the state paid today’s equivalent of $2.21 per Texan in 1985 for roadside cleanup, by 2015 that figure had dropped to $1.19 – even with the addition of many more miles of Texas roads.

In addition to inspiring Texans to take action, the viral “Don’t Mess with Texas” slogan allows TXDOT to collect royalties on products bearing the phrase, translating to more money for cleanup efforts.  All types of items have been emblazoned with the slogan, but one Texans can be particularly proud of is the United States Navy’s USS Texas (SSN-775), a Virginia-class submarine which proudly displays the motto on its crest.

After 30 years, the “Don’t Mess with Texas” campaign continues with a clear goal in sight: if every Texan picks up just two pieces of trash each month, they estimate our highways will be completely litter-free in a year.  That is, as long as fellow drivers don’t mess with Texas.

Fun monthly meetings!

Come have some fun with us and see what we are planning at our next monthly meeting!  We meet at 12 pm at the  Whitehouse YMCA on the second Monday of each month.

Working at the Wildscape

Back at the Wildscape today, working hard to clean up for spring. We can use all the help we can get 9:30 am Tuesday mornings.

Keep Whitehouse Beautiful's photo.

Congratulations March Yard of the Month!

Keep Whitehouse Beautiful awarded the Outstanding Yard for March 2016 to Margaret Higgs for her beautiful yard at 301 Senter Avenue in Whitehouse. Margaret is pictured with her daughter Nancy Gibson in front of this lovely garden filled with colorful plants. She received a $25 gift certificate from Senters Nursery, which sponsors this event. Congratulations Margaret and Nancy! Thank you for keeping Whitehouse beautiful!

Keep Whitehouse Beautiful's photo.

2016 Don’t Mess With Texas Trash Off – Photos

Over 35 miles of roadways in the Whitehouse area are cleaner now thanks to 270 participants of the annual “Don’t Mess With Texas Trash Off” and “Great American Clean Up”, organized by Keep Whitehouse Beautiful.

P1030705 Whitehouse Church of God Unusual item winner trash off action Randi smith picking up trash after the soccer game at the Y NJHS Chick fillet cow group Matt and UMC 2 Good action shot Good action Holloway Fun KWB Team Brown Elementary NEHS-U3 Brown Elementary NEHS-U1 Best volunteer group Brown Elementary NEHS2 Brown Elementary NEHS-U Action 3 Action 4

2016 Don’t Mess With Texas Trash Off is a success!

Randi smith picking up trash after the soccer game at the Y270 Volunteers make the 2016 Keep Whitehouse Beautiful “Don’t Mess With Texas Trash Off” Successful

Over 35 miles of roadways in the Whitehouse area are cleaner now thanks to 270 participants of the annual “Don’t Mess With Texas Trash Off” and “Great American Clean Up”, organized by Keep Whitehouse Beautiful.  This is an increase of some 100 participants over last year!  A total of 241 trash bags of debris were collected this year, which is a 15% increase from last year. Once again many unusual items big and small were picked up and totaled some 5,000 lbs for an increase of 42% from last year. Participating Teams make all the difference! Participating teams in the community came from as follows:  Whitehouse United Methodist Church, Brookshires, Southside Bank, Girl Scout Troop 1466, American Heritage Girls Troop 1524, Whitehouse YMCA, Brown Elementary National Honor Society, Bethel Bible Church, Whitehouse Church of God in Christ, First Ladies Drill Team at Whitehouse High School, Mt. Carmel Baptist Church, Church Under a Bridge Tyler, UT Student Chemistry ACS, Holloway Builders Club, Whitehouse JHS National Honor Society, Cain Elementary K Kids, Brickstreet Pharmacy, Whitehouse Chamber of Commerce, Smith County Trustees, the neighborhoods of Richland Hills and County Road 15. Thanks to WISD Superintendent Dr. Christopher Moran for participating.

Keep Whitehouse Beautiful offers special thanks to our sponsors and business friends who provide in kind and monetary donations for the Trash Off as well as for other projects and events KWB leads throughout the year. Thanks to their donations KWB was able to provide at the Trash Off t-shirts, coffee, water, lemonade, breakfast bars, and Little Caesars Pizza. Brookshires provided water. Coupons from Burger King, Dairy Queen, Chick-Fil-A, McDonalds, Dairy Queen, and Church’s Chicken were also distributed. The Chick-Fil-A mascot cow was also a big hit greeting the volunteers. The Ranch 104.1 provided radio coverage. Republic Services donated the trash roll-off for the event.  Take advantage of their curbside recycling in the City of Whitehouse!

 

March Outstanding Yard

Keep Whitehouse Beautiful awarded the Outstanding Yard for March 2016 to Margaret Higgs for her beautiful yard at 301 Senter Avenue in Whitehouse. Margaret is pictured with her daughter Nancy Gibson in front of this lovely garden filled with colorful plants. She received a $25 gift certificate from Senters Nursery, which sponsors this event. Congratulations Margaret and Nancy! Thank you for keeping Whitehouse beautiful!MarchYard2016

The Pretty Peacock, located at 201 State Highway 110 South has been chosen by KWB as our current Business Bright Spot. They were selected for the clean and unique plantings and appearance maintained in front of their business. Owner, Ann Scott says they feature unique home decor, fashion clothing, and accessories. They are open 10-5 weekdays. 1-5 Sunday. Closed Monday.

12

Here’s a what the after the meeting meeting looks like at La Hacienda today. (pretty scary) We’re celebrating Angela Klein’s birthday…we miss you Angela!

  • 8
Site construction by